Archives For November 30, 1999

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Frozz

Frozz is the name of a frozen yoghurt company established in the Netherlands by two sisters in 2010. The yoghurt Frozz sells is natural and fresh, delivered weekly from local farms; and it is enthusiastically advertised as containing fewer than 100 calories per regular-sized tub. The company has flourished since its emergence, now boasting five stores in and about Amsterdam (three in the centre, one in nearby Amstelveen, and another set to open at Schiphol airport), plus stores in Utrecht, Breda, Dordrecht, and Maastricht. Frozz also operates pop-up shops at numerous events and festivals, including, for instance, at Amsterdam’s Fashion Week, and at last weekend’s Rolling Kitchens food festival.

Frozz offers their fresh frozen yoghurt in tubs of three sizes, to which you may add toppings of fruit, nuts, and chocolate. The standard natural yoghurt option has recently been supplemented by a seasonal passion fruit-flavoured variant.

My partner dislikes frozen yoghurt, and can bear only several spoonfuls within a brief period of time before tiring. I do like it however; and so here are a couple of photographs taken recently after a visit to the Leidsestraat store, featuring frozen natural yoghurt in a regular tub, topped with blueberries, hazelnuts and white chocolate:

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